The Ontario Hockey League has always been about more than the games. It’s about the players, the communities, and the stories that shape the future of hockey. Few people see those stories unfold more closely than Josh Sweetland, the league’s Director of Communications.
In this episode of the Hockey Docs Podcast, Josh shares how a passion for the game led him to a career behind the scenes with the OHL. We talk about the evolution of social media, the leadership transition from David Branch to Bryan Crawford, and the strategy behind the Memorial Cup selection process.
Josh also gives us a look at the league’s new FloSports Hockey streaming partnership, the future of hockey analytics, and why the OHL continues to be the top choice for so many young players chasing their NHL dreams.
Key Takeaways
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The OHL is adapting fast to new technology and fan engagement.
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Players remain the top priority in every league decision.
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The Memorial Cup selection is one of the most competitive processes in junior hockey.
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Streaming, analytics, and NCAA eligibility changes are reshaping the junior game.
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